Webpage Optimization
Selecting the right keyword phrases for each webpage of your website is the initial step towards ranking high in the Search Engines. However, it is only the foremost step.
In addition to pickup targeted keyword phrases, you must also strategically optimize your webpage including:
- META description tag
- META keyword tag
- Title
- Image ALT tags
- Heading tags
- Image names
- Hyperlinks
- Body text
<META>
The META description tag will contain a description of your website. This description will be visible in some of the Search Engines when your website is returned in a search.
Your description should include your website's most important keyword phrases.
Example:
<META name="description" content=" Web development company and offshore outsourcing company based in Coimbatore, South India, services includes Web design, Web development, Application development, Mobile application development, PDA applications development, Flash development and Search Engine Optimization">
The META Keywords tag will contain a list of your keyword phrases separated with a comma. Your main keyword phrase should be first, followed by one or two secondary keyword phrases.
Example:
<META name="keywords" content="Web development company india, Website design india, Website development India">
<IMG ALT>
Image Alt tags follow your graphic address or URL in your HTML code.
To completely optimize your graphics, insert your keyword phrases within the Alt tags of your graphics. At a bare minimum, confirm you use enough images to display all of your keyword phrases. Keep in mind your primary keyword phrase should forever come first.
Example Images (Notice the images are named using the three primary keyword phrases):
web_devlopment_services.jpg
website_design_india.jpg
Example:
<IMG SRC=WIDTH=80 HEIGHT=105 web_devlopment_services.jpg ALT=dog grooming tips>
<IMG SRC=WIDTH=80 HEIGHT=105 website_design_india.jpg ALT=dog grooming supplies>
<TITLE> Tag
Just as you must place your keyword phrases within your META description and keyword tags, you must also use your primary keyword phrase as your webpage title. Nothing more should appear between the <TITLE> and </TITLE> tags except your primary keyword phrase.
<H?> Tag
Heading tags are used to separate topics and range from <H1> being very large and bold to <H6> which is very small and bold. Some Search Engines place appropriate on text displayed within the heading tags.
Your keyword phrases should each be used as a heading for sections within your webpage (placed in the same order as your keyword phrases within your META keywords tag) and placed within a suitable heading tag. These headings must be followed by some descriptive text.
Your headings should look something like this:
<H?>Web Development Company</H?>
Your descriptive content containing your keyword phrase.
<H?>Web Designing India</H?>
Your descriptive content containing your keyword phrase.
<H?> Web Designing India </H?>
Your descriptive content containing your keyword phrase.
<A HREF> Tag
When creating links on your webpage, your links should be displayed together with a small image in front of each link. This image might be an arrow, graphic bullet or whatever you'd like. These images will not only improve your webpage, but they will as well enable you to place your keyword phrases within the Alt tags.
When you start make your links, confirm the page name, page description text all contain your keyword phrases.
Your HTML code something like this:
<img src= web_devlopment_services.jpgalt=web development services>
<a rel="nofollow" href= web_devlopment_services.htm>Web Development Services</a>
<img src= website_design_india.jpg alt=website design india>
<a rel="nofollow" href= website_design_india.htm>Website Design India</a>
<BODY>Text</BODY>
Optimizing your text is one more important step towards ranking higher in the Search Engines. Your webpage should contain plenty of text and should contain each of your selected keywords and keyword phrases used in different variations. If all of your keyword phrases you've listed within your META tags are not found within your text, the Search Engines will simply ignore them.
Search Engine Submissions
Once you have optimized your WebPages and uploaded them to your server, your next step will be to submit your main or index pages to the Search Engines. However, do not submit your WebPages to Google. Your WebPages will rank much higher if you permit this Search Engine to find your WebPages its own.
You may want to consider creating a sitemap for your site and submit this webpage to Google instead. A sitemap is a page that outlines how your pages are set up and linked together. If you design a site map with links to all of your WebPages, the Search Engine robots can easily spider and index them.
Taking the time to optimize each of your WebPages is the most important step you can take towards ranking high in the Search Enginesand driving your more traffic to your website.
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