Top 10 Web Design Tips for Consumers:
1. Give people a reason to visit: Most of the victorious websites give people a reason to visit. By letting your visitors know that you update your website with novel information can give people a reason. Make it easy for clients (customers) to learn more about your business when they come to your homepage by listing an e-mail link, toll-free number, and/or address. Create a sign-up box that invites people to subscribe to your mailing list so you can send email updates about your Website to keep them coming back.
2. Give people a reason to stay: Allowing your visitors to interact with your company online gives them a reason to stay. This could be an interesting piece of writing they read or download news about your company that is updated, a guestbook, interactive animation and shopping your products and services.
3. Keep the design simple: Do not overload your homepage with images, colors, and different sizes of text. By filling your pages with animation, graphics, and photos that may or may not relate to the page's topic will only confuse your audience. Make use of standard colors and keep your site clean. Do not try to do too much on any one page. Use forms, Java applets and animated images sparingly. It can cause them to leave your website early and never return if your website just as too much to absorb.
4. Make the page unique: Ask yourself what is unique about your business' products and service. Let your audience recognize that you have a business that is special and deserves their awareness and patronage. In addition to a unique website, confirm each page is unique so your audience is, again, not confused and can simply distinguish one page from another by its topic (not by its design).
5. Remember your target audience: The most successful web sites consider their audiences and make allowances for visitors´ computer equipment, time constraints and need for information. Ask yourself if you are targeting your local markets or internationally. Is your audience hip and young, or older and visa versa or conservative?
6. Remember your other marketing material: Be conscious of the rest of your company's printed material and publicity outlets when you create your Web pages. Be consistent in your graphics; use the similar logo that views on your letterhead and business cards. In addition, confirm that your website is complementing your current marketing and business strategies.
7. Create an easy-to-navigate Web site: This tip is frequently overlooked in Web Design. Place navigation links where people expect to find them, and confirm all pages of your Website have a consistent set of navigation links. Confirm your audience knows where they are in your website and how they can get back Home.
8. Proofread and check: A key point in creating a Web page is not something you do but something you do not do: make spelling errors and grammatical blunders. A single error at the top of your Web page can ruin the professional look. Most importantly, forever test your pages.
9. Keep the content fresh: To show your audience that your site is worth visiting often, update your homepage frequently with special offers, information on new products and services, as well as changes to your business operations. As well include the last time your website was updated. Fresh web content lends credibility to your website.
10. Promote your business: online and offline: If you regularly place an ad in a newspaper or magazine that already draws visitors, add a reference to the URL of your web site somewhere on that ad. Be definite to include your web address on all of your printed material: envelopes, brochures, letterhead, business cards, invoices, shopping bags, billboards, etc. And finally, be definite to list your website with the major search engines.